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Originally Posted by ht360nt
If so, I have some first hand advice. It is better to learn how to optimize your webpage, rather than go for pay per click. Using keyword optimization and paying for an express inclusion will be more costly and helpful into learning how web rankings work.
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I'm in the
real estate search engine optimization business, but I don't 100% agree with your statement. In some markets - especially large markets - it can be cost prohibitive to bid on primary KW's (i.e.
your city + real estate).
However, in many of these same markets there are 30-100 other phrases where you can top the bidding for $.05 - $.50 per click on Google. On their own, these individual phrases don't yield a ton of traffic. But when you put them altogether they can bring in decent traffic.
The best part is that because these phrases are more highly focused (i.e. a specific development or gated community) they are more likely to bring in potential buyers rather than window shoppers.
I know this from experience. For some of our larger design/SEO accounts we actually eat the cost of PPC for 6 months until the site is fully indexed and bringing in SERP traffic to the site.
PPC Consultants!
Do you mean Pay-Per-Click?
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