My new "homework" to some sellers is to have them watch Designed to Sell. I had recent past client sellers remove all of their family photos and declutter and it made such a huge difference. She had already been to one of my links on my site about Home Staging so she already had the idea in mind.
Another thing I learned from working on new construction sites in the past (sitting the model homes) was how to set up a home to replicate a model home as much as possible (while still living there).
Unlike years ago I think today's sellers are more aware of this, although not all. Now I can use some of these television shows to back up what I'm saying. And I've learned a lot watching them, too, even though I'm really into decor to begin with.
Years ago I showed a very nice couple 12 homes. All 12 homes were basically the same split level style. I thought they were "country" people. I took them through a home I thought for sure they were going to flip over (it had a nice country decor). She said she hated country! The home they bought had chrome & glass decor. Very sleek & modern. Nothing like what I thought they'd like. They bought the home because of the decor & furnishings.
I developed a great rapport with them (from all the showings) and teased them that I had shown them this same home 11 times already and they bought this particular one because of the furnishings. I reminded them they weren't going to get the furniture. But they loved those mylar vertical blinds & those were included!
I've seen it many times where buyers cannot see beyond the current decor of a home. These are the same buyers that ask to buy the furniture of the property they want to purchase.
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