Real Estate Forums

San Diego Real Estate · 02-23-2007, 08:21 AM

Tax season is the perfect time to reconnect with past clients and start developing relationships with potential customers and business associates. Every client is looking for ways to reduce taxes and leverage their assets, so strike while the iron is hot! Put your database to work and talk to your clients about their current mortgage while introducing them to some of the new loan products from ABC.

Here are several simple strategies to stay ahead
of the competition and make it your best marketing season ever:

"Send the very best" to your entire database in minutes! ABC's partnership with Hallmark makes it simple to strengthen your customer relationships by sending personalized Hallmark e-cards. With tax preparation on everyone's mind, why not send a customized card inviting clients in for a tax time mortgage check-up?

Make face-to-face contact. It's a great time to visit your referral partners and deliver small gifts. The CPAs on your list might appreciate a "tax survival kit" that keeps you top of mind during their busiest season. Take the time to briefly outline the tax benefits of a mortgage with just enough information to get them interested in meeting with you to find out more. Even offer to lend a helping hand, answering phones or setting appointments in their office. Be sure to thank those who have referred business to you or otherwise supported you in your business endeavors.

Las Vegas Real Estate · 03-15-2007, 06:06 PM

I agree that face to face contact is always the best if possible. While email and phone contacts our great, nothing beats being in front of your client and giving off that first impression

REMAX LV · 03-22-2007, 05:17 PM

I feel that any way in which you can stay in front of your client is good

Whether it be magnets with your name on them, a personalized gift, or a mortgage update/ reminder, keeping in contact always helps one's business. I know that it has for me here in the Las Vegas real estate market...

geri.rice · 05-17-2008, 12:24 PM

I all I wanted to share with you a marketing program that has worked great for me for increaing my leads.

GREENandSAVE.com Realtor Program makes it easy for you to connect with both new and previous clients. This program includes the following:

1) A featured listing in our directory that reaches homeowners across the country.

2) Personalized marketing materials such as newsletters that focus on tips for saving money on utility bills, home cleaning tips, etc that help you stay “top of mind” with your past and prospective clients.

3) Green Home Performance Guides that allow you to get up to speed quickly on the latest eco-home trends and provide you with answers to questions your clients may ask.

4) The right to use the GREENandSAVE logo on any of your marketing materials to distinguish yourself on Your Web Site, Business Cards, Print Advertising, Signage, etc.

Join at Registered Agents | GreenandSave.com

jay.robinson15 · 05-21-2008, 07:47 AM

Quote:

Originally Posted by REMAX LV

I feel that any way in which you can stay in front of your client is good

Whether it be magnets with your name on them, a personalized gift, or a mortgage update/ reminder, keeping in contact always helps one's business. I know that it has for me here in the Las Vegas real estate market...

It's the most important thing you can do. Stay in your customers lives and make sure they know you are still around and that you care, and you will build a great reputation for yourself and bring on many new customers down the line as a result.