Real Estate Forums

Miami Beach Condos · 05-18-2006, 02:18 PM

According to Matt Cutts links will not help you unless they are relevant links to the site they are linking to. Scraper sites and sites off topic, irregardless of PR or how well the site is ranking. For realtors, this means that mortgage links, home loans, etc. will no longer help thier web sites.

HHI Golf Guy · 05-18-2006, 04:15 PM

While the content of Matt's post talked about links, the focus of the post was about crawling on the pages found in the Google index.

What it amounts to is that you really, really need to focus on the quality (and yes, the relevance) of your link partners. Matt mentioned a while ago that it was now easy for Google to determine a link page versus a content page. Now what he appears to be saying is that cruddy links pages will no longer be included in the Google index.

And of course, if your link partners page is not in the Google index, that link is no longer helping you in the SERP's.

There are ways to combat this. You can read about it in this post on new real estate link building guidelines.

Miami Beach Condos · 05-19-2006, 07:28 AM

Great blog post! Very interesting. I understand what you were saying about where the link exchanging is going and it makes since. But I have to say that it seems like an awful amount of work and time will have to go into links if the route you discussed becomes mainstream ( By this I mean individual state pages, mini articles with less links, etc.). Now I don't know and maybe I misunderstood, but to me it seems like a lot more work. Are you sure by doing what you proposed in the blog that the results will be positive? I'm not trying to ruffle any feathers, I just want to understand so that I'm not walking around half cocked.

HHI Golf Guy · 05-19-2006, 11:37 AM

Quote:

Originally Posted by Miami Beach Condos

Now I don't know and maybe I misunderstood, but to me it seems like a lot more work.

You're right, this new content link building is a TON of work - and that's why most people won't do it. We're a country of fast food and quickie marts - everyone wants immediate satisfaction. Most of the do-it-yourself SEO'ers will balk at this type of link building, and a few other SEO's will pick up on it. Then when the next big algo change hots many people will be screaming and scrambling.

Link building is a lot of work if you want to do it correctly. For example, I reject about 95 out of every 100 link requests I get or real estate sites that I investigate as potential link partners. Why? The sites are of poor quality or structure. My policy is that 1 good quality link is better than 20 average or poor quality links - and that strategy works for me.

But like most everything else in life, working hard and working smart leads to success. I'm actually counting on most people not doing this. It will benefit my clients and my own company

Quote:

Are you sure by doing what you proposed in the blog that the results will be positive? I'm not trying to ruffle any feathers, I just want to understand so that I'm not walking around half cocked.

I know that you're not trying to ruffle any feathers, so no offense was taken on my part. Yes, I'm sure it will work. I do not gamble with the sites of my clients. The only question is how the navigation structure of these pages within a site will evolve so that they do not dilute the theme of the main site and how they appear to search engine spiders and algos (i.e. natural pages as opposed to link pages).

The problem that some people will run into is that they will build thousands of mini articles on their site. I'm sure that in time this will have a negative effect. Moderation and quality will be the keys to success.

You also need to be smart about the whole process. Stick with quality link partners from quality sites. Write 3, 4, 5, or 20 articles to put in the mix. Use different anchor text within each of the articles. EVERYTHING has to appear to be natural content and natural linking.

Then when you combine 2 or 3 mini articles on a page, use a few headline tags, put the proper title on the page, and suddenly you have a full article on that page - just like a magazine article (at least it looks that way to the SE's).

I'm not claiming to be an SEO Super Genious on this issue. It's common sense that the search engines need to find a way to stop link bombing and link spam. Heck, I've been bringing up this topic for over a year now.

The easiest way for the SE's to combat link spam is to ignore traditional links pages or drop them from the Google index. From Matt's post it appears that is exactly what they are going to do. THAT'S why this program will work.

Jade456 · 05-19-2006, 10:21 PM

I think you are on the right track. At the very least, it certainly won't hurt your rankings. As far as relevance, I think it will benefit your site a lot as far as that page counting as a link back to you---highly relevant. IMHO

Miami Beach Condos · 05-21-2006, 10:51 AM

Thanks for the info. I'm studying a few things right now. I have a lot of questions about this "new" linking campaign, but I'm going to see how many answers I can get myself. There is a lot of good info out there right now.

SEOWolf · 05-21-2006, 12:51 PM

Quote:

Originally Posted by HHI Golf Guy

I'm not claiming to be an SEO Super Genious on this issue.

Don’t blow our opinion of your abilities HHI Golf Guy. You are still our “Go to Guy” for SEO.

Quote:

Originally Posted by HHI Golf Guy

It's common sense that the search engines need to find a way to stop link bombing and link spam. Heck, I've been bringing up this topic for over a year now.

The easiest way for the SE's to combat link spam is to ignore traditional links pages or drop them from the Google index. From Matt's post it appears that is exactly what they are going to do. THAT'S why this program will work.

Of course it is a way to rid ourselves of the link farms and link bombing. It makes all the sense in the world to rid ourselves of all standard linking schematics that only exists to manipulate the SERPs. Links are no longer a “vote” for a site as was originally intended. It is now “if you vote for me, I will vote for you”.

Now it is who devotes more time to soliciting links, not the most current site with the most useful content.

There are too many one-way linking schemes out there now as well for one-way links to be considered a legitimate “vote” for a site.

And my all time favorite is “aged back links”. That denotes that someone is automatically given credit in the SERPS for scamming or manipulating the Search Engines longer than others have. (are you listening Google?)

The article based pages provide the visitors with useful information and a viable alternative and rationalization for the Search Engines to eliminate an archaic ranking algorithm that is far too easy to manipulate.

P.S.
Dear Google,

I am old enough to remember what a technological breakthrough the 8 Track tape was.

The industry moved on and not only survived but has profited from it tremendously.

Just thought I would remind you folks.

~VegasMack

Miami Beach Condos · 05-21-2006, 01:00 PM

Quote:

Originally Posted by VegasMack

And my all time favorite is “aged back links”. That denotes that someone is automatically given credit in the SERPS for scamming or manipulating the Search Engines longer than others have. (are you listening Google?)

Kind of reminds me of the amnesty for illegal Mexicans. Those who break the law the longest, have the best chance for staying.

HHI Golf Guy · 05-21-2006, 01:34 PM

Quote:

Originally Posted by Miami Beach Condos

Kind of reminds me of the amnesty for illegal Mexicans. Those who break the law the longest, have the best chance for staying.

Don't get me started on that topic. All I can say is that there is a way to protect our borders and deport all of the illegal alien lawbreakers. It may take 10 years to deport them, but it can be done.

And I would bet that it would cost a lot less than all of the public aid and resources they drain from our coffers. Does anyone remember the BILLIONS of dollars that Bush pushed through last year to bail out hospitals that were stiffed by illegal immigrants?

I also would bet that there are more like 20+ million illegal aliens in this country than the estimated 12 million that we read in the news. Here on Hilton Head Island we have been overrun by illegal aliens, gangs, and crime. It's so bad that we are seriously considering moving next year.

You know it's bad when the "Golf Guy" is thinking of leaving golf paradise.