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Old 08-19-2005, 05:08 AM   #1 (permalink)
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Lightbulb Converting Your Pre-qualified Customers

Potential clients telephone for a pre-qual, and then you don’t hear from them again. What do you do?

Let them hear from you. Mail them a thank-you card (as well as one to their referral source). A few days later, phone them. Ask how they’re progressing with the loan process. Are there any loan questions you can answer? Is there any other way you can be of help? Start a drip campaign. Send them weekly postcards reminding them that having a pre-qualification is not the same as being pre-approved. Let them know if they’ll come in and bring their documents, you can have them quickly pre-approved — giving them much more clout as buyers. Meanwhile, maintain your association with their real estate agent, who can steer the clients back to you.

Never miss an opportunity to demonstrate your value. Your message to your potential clients should be that you’re a professional mortgage consultant who is going to assist them in purchasing their biggest asset. Your goal is to provide them with the most relevant lending information as well as tailored advice to meet their individual needs.

By consistently following up and emphasizing your competency and interest in helping them with home financing needs, you can convert that pre-qual into a long-term relationship.
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Old 08-19-2005, 11:33 AM   #2 (permalink)
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Good tips thank you for the advice.
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Old 08-19-2005, 09:04 PM   #3 (permalink)
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Good points, are you suggesting real estate agents do this or loan officers?
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Old 08-27-2005, 01:53 PM   #4 (permalink)
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Great points, but are you referring to LOs?
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Old 08-28-2005, 07:40 AM   #5 (permalink)
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LVRE we do both in our office we are a full service Brokerage! Does you office offer both?
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Old 08-28-2005, 09:43 AM   #6 (permalink)
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I agree with SDRE. Many agents / loan officers will complain that they "don't have any business" when the business is often right in front of them.

Example: My brother is thinking about a second home here in San Diego, so I stopped by an open house last week. The house was priced above my brothers price threshhold. I gave the agent a "real" name, phone and email address and told him our price range. He said that he would contact me the next day. In the course of showing me the home I asked, "how's business"? He replied...it's okay, its been kinda slow.

That was 9 days ago....have not heard a word, email, anything from this guy. He should not complain about business being "slow" when he doesn't cultivate the possible business in front of him. If he was really sharp, he would have asked..."As you indicated this property is out of your price range, but do you know anyone that might be interested in this wonderful investment?" Also, what about asking, "are you currently working with an agent?"

I guess I want people like that in the industry. It just makes our job easier...

That's my rant for the morning...
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Old 08-28-2005, 11:36 AM   #7 (permalink)
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G 550...

It is truly amazing...Business is everywhere you look...I have never seen a industry where people that are so lazy...most Agents don't even answer their phones...and others work like 2-4 hours a day at best!

If you would like a San Diego VIP TEAM of Agents to help your brother find his dream home please let me know! We have specailists for all areas of San Diego County and we would love to help him find his Dream Home!

Thanks...
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Old 08-30-2005, 01:40 PM   #8 (permalink)
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My office here in the Las Vegas real estate market, offers a choice of preferred vendors that our company specifically reccomends and has a relationship with. The vendors are not only loan oficers, but title reps, home warranty sompanies, inspection companies, and so on...
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Old 05-19-2008, 08:42 AM   #9 (permalink)
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Default Re: Converting Your Pre-qualified Customers

Nice thread! I really like your provided information. It's really helpful for me.
Thanks a lot!
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