Two schools of thought exist in the SEO industry. The SEO copywriters and the Link Mongers. For reasons put forth here, the Link Mongers will always win in the SERPs.
In pretty much every SEO forum you'll see posts proclaiming PageRank is dead! or Google no longer bombable. These SEO's then proceed to announce the triumph of "content" or "on-page elements". Oddly enough, the SEO's who proclaim the death of PR and the triumph of on-page elements SEO are usually the ones who lack PR themselves (sour grapes syndrome) or are SEO copywriters (self serving propaganda).
Each time somebody announces the uselessness of PR, I hurry to Google and type in Computers.
When I see the usual suspects in the top - Apple, Dell and Compaq - I breathe a sigh of relief and go back to business as usual. As you probably know, none of those three sites has the word Computers in the page titles or body copy. That search on Google, Computers, is my long time friend. Whenever somebody suggests that "SEO Copywriting" - content SEO - is useful, I run over to Google, type in Computers, and hit Search. Every time, the results are the same.
Article by John Scott, read more
PageRank Wins - Off-page SEO vs Page-elements SEO
PageRank Wins
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