Re: PageRank Wins
Page Rank and links to a home page to build overall site rank for specific keywords are fine. But if a consumer lands on your home page and doesn't find exactly what their specific search was for, right there, they are gone. That's why good content pages, and lots of them, especially for the subdivisions and smaller communities in your market, are going to generate as much if not more traffic over the long haul. The "long tail" traffic that community and subdivision specific pages will generate will often be more valuable to you, in the form of registered leads, than 10x the same traffic to your home page. So, my point, and my opinion, is that content and link building both have their place. Where you choose to allocate your website's traffic improvement efforts is really not one or the other, but some of both. Personally, I prefer to focus more on adding more specifically targeted content pages, with good on-page SEO, as that effort is permanent and lasting. Links can be transient, especially links from blog comments and forums, and you must constantly and consistently continue your link building efforts to keep them fresh. Blog and forum posts lose their value and are de-indexed over time, especially on blogs and forums that have relatively low PR to begin with, and have lots of activity and new posts.
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