Google Inc. won European Union approval!
This approval clears the way for the completion of the biggest acquisition in its nine-year history. DoubleClick develops and provides Internet ad serving services.
DoubleClick's technology offers products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is known as DART, which is designed for advertisers and publishers.
DoubleClick's client list includes agencies, marketers and publishers who service customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City .
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