Google Temporarily Loses Their Biggest Advertiser
Because of eBay’s recently banning of Google’s answer to “Pay Pal” from the eBay website Google had planned a protest to coincide with the eBay Live! conference in Boston in mid June 07.
I suppose Google simply overlooked the fact that eBay bought out Pay Pal back in 2002 and has become a highly profitable portal for the eBay conglomerate.
After stealing eBay’s thunder for one of eBay’s most important conferences of the year with the threatened and highly publicized Google protest, eBay responded by pulling all of the AdWords advertising from Google.
Now Google did not become a multi-billion dollar company for being stupid and with facing a loss of 2% of their total revenue they caved and canceled the protest.
And no, this is not over. EBay claims their traffic actually increased during the time their AdWords campaigns were offline. While eBay is still Google’s largest advertiser eBay has stated they intend to move more of their advertising budget to Google’s competition. Now the real question is was there an increase of traffic on the eBay site while they were NOT advertising with Google and if so is Pay-Per-Click the “best by for the buck”?
~VegasMack
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