Very good read Tony.
I am also concerned about the Google based results now appearing at the top of the real estate SERPs.
Many REALTORS® spend a substantial amount of money on their sites to rank in Google let alone the amounts spent on PPC only to now find themselves in direct competition with Google.
And it is the fact that this places us in competition with Google that alarms me.
While I am never apposed to any business seeking new revenue sources, I am uncomfortable with Google competing with their own customers.
That would be about like me creating a website for a REALTOR® then creating one for myself in the same market.
Troubling isn’t it?
I would only hope that Google will reevaluate this approach.
Just my 2˘ worth,
~VegasMack
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