HOLY COW! New Yahoo PPC Feature
I just ran a Yahoo search ( http://search.yahoo.com/search?p=hil...kt1&fl=0&x=wrt) and was very surprised at what I saw on the top fold of the page.
Instead of the traditional Yahoo banner their is now a frame containing the actual web site of a featured advertiser! Talk about a way to get your PPC ad noticed.
Depending upon which data center you pick up you may not see the change. Anyway, here's a screen shot: