I would venture to say that it is because of name recognition. The average consumer IMHO associates a domain name with .COM for the most part.
Imagine you have a domain called lasvegasrealestate.net you put a lot of hard work in to it and use it in your marketing. Most people will remember the lasvegasrealestate part but will most likely forget the .NET and type in .COM
I am sure the person who owns .COM appreciates you advertising for them. Just my 2 cents.
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