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Originally Posted by Bob Crain
The bad part is that most people don't know what to look for when they are looking at the page their backlink will be resting on. Most agents just look to see if their link is actually on the site and if it is there they are happy.
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Bob, this gets to the heart of editorial review. We tell all our clients to link with other relevant sites as if the search engines didn't exist.
Remember, when you post a link to another site, you are recommending that site as a place of value to your site visitor.
Would you recommend a restaurant to a friend where the menus were ineligible and the food lousy just because they put your picture on the wall?