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Old 11-06-2006, 12:37 PM   #1 (permalink)
Patrick Mc
 
Status: Junior Real Estate Forum Member
Join Date: Jun 2006
Location: Perkasie, Pennsylvania
Posts: 5
Default Telemarketing / Cold Calling

Hello! I am hoping for some feedback.

I understand the value of "cold calling" on the phone and I did it a lot when I was a new agent. I've gotten 2 listings and one buyer sale this way. I know it works but I hate doing it. When I get busy it's the first activity I drop, and I haven't done it for many months.

I have looked into hiring a company to do telemarketing for me. I have researched and interviewed a lot of companies and I found one that I am thinking about using.

I'd like your opinion.

This telemarketing firm specializes in real estate and supposedly the telemarketers are all licensed agents. They charge $350 for 500 phone calls in a month and there is a $295 set up fee. They claim that 1% to 2% of the phone calls turn it listing leads (500 calls would net 5 to 10 leads). This is about what I've experienced with my own calls. They take responsibility for Do Not Call violations

They also claim that, according to their research, 40% of their leads eventually list their home (but not always with the agent the received the lead).

I am seriously thinking about hiring this company for a campaign to last at least 3 months.

What are your opinions? Has anyone had experience with a company like this?

Thank you!
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Patrick Mc
www.AskForMcGrath
Montgomery County PA Real Estate - Abington, Huntingdon Valley, Upper Dublin, Hatboro, Horsham, Blue Bell, Upper & Lower Gwynedd, Lansdale, Harleysville

Last edited by Patrick Mc : 11-06-2006 at 12:40 PM.
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