Thread: Matt Cutts
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Old 05-19-2006, 12:37 PM   #4 (permalink)
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Quote:
Originally Posted by Miami Beach Condos
Now I don't know and maybe I misunderstood, but to me it seems like a lot more work.
You're right, this new content link building is a TON of work - and that's why most people won't do it. We're a country of fast food and quickie marts - everyone wants immediate satisfaction. Most of the do-it-yourself SEO'ers will balk at this type of link building, and a few other SEO's will pick up on it. Then when the next big algo change hots many people will be screaming and scrambling.

Link building is a lot of work if you want to do it correctly. For example, I reject about 95 out of every 100 link requests I get or real estate sites that I investigate as potential link partners. Why? The sites are of poor quality or structure. My policy is that 1 good quality link is better than 20 average or poor quality links - and that strategy works for me.

But like most everything else in life, working hard and working smart leads to success. I'm actually counting on most people not doing this. It will benefit my clients and my own company

Quote:
Are you sure by doing what you proposed in the blog that the results will be positive? I'm not trying to ruffle any feathers, I just want to understand so that I'm not walking around half cocked.
I know that you're not trying to ruffle any feathers, so no offense was taken on my part. Yes, I'm sure it will work. I do not gamble with the sites of my clients. The only question is how the navigation structure of these pages within a site will evolve so that they do not dilute the theme of the main site and how they appear to search engine spiders and algos (i.e. natural pages as opposed to link pages).

The problem that some people will run into is that they will build thousands of mini articles on their site. I'm sure that in time this will have a negative effect. Moderation and quality will be the keys to success.

You also need to be smart about the whole process. Stick with quality link partners from quality sites. Write 3, 4, 5, or 20 articles to put in the mix. Use different anchor text within each of the articles. EVERYTHING has to appear to be natural content and natural linking.

Then when you combine 2 or 3 mini articles on a page, use a few headline tags, put the proper title on the page, and suddenly you have a full article on that page - just like a magazine article (at least it looks that way to the SE's).

I'm not claiming to be an SEO Super Genious on this issue. It's common sense that the search engines need to find a way to stop link bombing and link spam. Heck, I've been bringing up this topic for over a year now.

The easiest way for the SE's to combat link spam is to ignore traditional links pages or drop them from the Google index. From Matt's post it appears that is exactly what they are going to do. THAT'S why this program will work.
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