I originally posted this in another forum in respose to a question by a new Realtor and thought might be of interest to others:
Web site tips for a new Realtor.
Whatever your needs in a website are today you can be assured they will grow along with your growth as a Realtor.
Build on a solid foundation that lets you prepare for the future. If you are planning to build the site yourself, don't waste a time on flash and eye candy. Use standards--css/xhtml--anything less is pre 2000 and in the technology age it is pre-historic.
If you plan to hire someone validate their site for html/xhtml
at:
http://validator.w3.org/
and for css at:
http://jigsaw.w3.org/css-validator/
It's acceptable to have a few errors.
Content is extremely important and you need a framework that allows you to add pages easily. Add at least a page a week about your community, local schools, neighborhoods and real estate related topics.
Add a blog
Add a framed IDX (its usually free from your local MLS)
Display your contact information prominently and have easy to use forms for visitors to ask questions, make appointments, get a CMA, etc.
Add listing management to your site
When you are ready add an integrated IDX.
Here is information that describes the proper use of templates.
http://cssdesignmagic.com/template-modules.htm