1. Prove you know the market with a beyond the basic cma that everybody just prints out of the MLS
2. Have a communication system to give them data on cold calls, showings, feedback, web traffic, etc. (Rarely do agents talk about this!)
3. Videos & virtual tours
4. Professional Looking Flyer examples
5. 60 Day Marketing Plan showing them what actions you will do EVERY DAY until their house is sold.
You don't have to do all of them, but it helps
