Quote:
Originally Posted by coglethorpe
I'd also love to hear more about this. I heard a couple of years back that one-way links were far superior to two-way links, so I've always considered two-way links a distant second.
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I think the quote that you mentioned was related to buying links, and I gave my opinions on that above.
But I think you wanted to know more about some of the currrent thoughts about reciprocal links. So here it goes:
If your link strategy is based predominantly or solely on reciprocal links, then for competitive terms you are wasting time and energy. If you're in a market where the SEO competition is weak, then your site can do well with reciprocal links.
Please don't confuse the strength of SEO competition with the number of competing pages or sites. I'm specifically talking about the SEO efforts of competing sites in that market.
There are a few SEO types out there that think they can disguise reciprocal links by placing them in sidebars on primary content pages. Sometimes they also add a paragraph or two of text along with the recip link. This is stupid.
Number one, it's not very professional for an agent in Peoria to have links and content from other cities and states spread throughout their web site. What the hell is a potential buyer client supposed to think when they see that crap? Would you put flyers and posters of other agents and brokers in your office? Of course not! Then don't do it on your web site.
Second, it's just another attempt to game the search engines. While it may pass the SE algorithms today,
it will eventually be exposed and the search engines will either devalue the links or penalize one or both of the sites involved.
Look at it this way: The same time and effort you spend looking for
and managing reciprocal links is better spent on blogging, content building, and other methods of finding quality links.