Re: Paid Links??
Paying for links is still acceptable, but you need to be careful about it. You should consider buying a link if it brings your business more exposure or brings your web site more targeted traffic. You should not buy a link if PR is the only positive aspect of that purchase.
If you do purchase a link, you should make sure that it uses the rel=nofollow attribute or is made so that it is not crawlable by search engines. If not, there is always the chance that Google may someday choose to penalize that link and/or the site that the link is on.
FWIW, all of the links that we sell on our local, regional, and national portal sites all use the rel=nofollow attribute.
DISCLAIMER: I have the flu this week and am suffering from Nyquil Head. Please forgive me if my thoughts aren't as lucid as usual.
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