Re: SEO Expert Woes! Before you hire!
Good info here Jared.
Maybe in your next update you could delve more into SEO Malpractice.
There seems to be a trend for “SEO Professionals” to expose clients to severe penalties lately by blatant black hat tactics and gross self promotion. And the self promotion for SEO firms seems to be getting worse. Client sites are used (misused) as little more that link farms pointing back the SEO’s site. Which in and of it self may or may not be bad, however any lasting penalties could be spread throughout the entire network. These links back to the SEO site makes for an easy target for the search engines to identify network members as has been evidenced over this past year a couple of times.
The idea of REALTOR® being scammed for thousands of dollars is repulsive enough but to adversely affecting rankings on a permanent level through SEO Malpractice is far more frightening.
The majority of us do after all make our living from our websites. Based on the traffic to and leads from our websites we build and manage our businesses. We hire Agents, rent larger offices and budget our businesses according to revenues from these websites. And I am amazed at how casual some REALTORS® are entrusting the success or failure of this to complete strangers. Some of which are even for all practical purposes removed from the American judicial system making recovery of damages all but impossible or impractical.
Far better IMHO to retain an American SEO firm with a solid background in ethical and “White Hat” SEO tactics and build a solid foundation for rankings.
While fast track solutions to good rankings may be great for short term income, it comes at what cost to your long term business plans?
Just my 2¢ worth,
~VegasMack
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