Re: Breaking news about REW
So now REW and their clients will begin removing all of their reciprocal links in whatever link scheme they are using now, giving these sites one way links. This is nothing new with REW, as in the past their client sites continuously drop recips or orphan older recip link pages.
Will REW ever recover in Google? That's hard to say. But no matter what they do in the future they have already painted a great big target on themselves. If they try and do anything shady either Google will catch it or someone will report it.
REW is not alone in trying to develop quick fix link strategies. Plenty of other companies do this as well. But the truth is that good SEO takes a lot of work and a lot of patience. Quick fix methods will eventually be exposed and penalized.
On the other hand, I am concerned about the position that Google is taking on paid advertising on web sites. I do see the need to go after directory sites and similar schemes, but there are also millions of legitimate sites that rely on paid advertising to generate revenues.
Google says the way around this is to use the rel=nofollow tag. But for some sites that means a substantial rewrite of code. And don't forget about the millions of web sites that will never even hear about the rel=nofollow.
I haven't had any of my commercial sites hit by this link selling penalty, but as a precaution I have been rewriting a lot of code.
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