Re: Matt Cutts
I'm saying that at this date and time that web pages with quality content and links appeal to both human visitors and search engines.
If you try to "game" the search engines, your site will eventually be flagged and then possibly filtered or penalized. Look at what happened earlier this year with AA, REW, and others. Recip links didn't hammer them. It was the fact that these recip links created massive link networks that caused problems.
There is nothing wrong with exchanging links. You just need relevant content and reources to support the outbound link information on your pages. You also need to be very, very selective in choosing your link partners. Offering or responding to open calls for link exchanges is usually a bad idea.
|