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Originally Posted by HomeChoice.com
OK so what is done correctly?
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First off, you're responding to a post that's a year and a half old. Reciprocal links can help a site, but there are still better ways to get links.
If you want to work on reciprocal links, my suggestion is to put them on a sub domain of your web site. And instead of just swapping out links, swap out articles.
While you could arrange articles by state, I suggest that instead you categorize them in creative ways (i.e. tips and advice, beach living, mountain living, etc.).
When I create sub domains I also pull in RSS feeds on real estate news from major publications (i.e. NY Times, REJ, and usually a RE news feed from the agent's local market. I
do not use sources like Inman that are published on a billion other agent sites. I mix and match just a few articles from many sources.
What I end up doing is creating a mini real estate news and information portal where I can also place link exchanges within articles. An article submitted by another agent will contain only one link to their site. Before I publish the article on my sub domain I will add other links to related sites. For example, if someone submits an article about Chicago I might place links to various Chicago authority sites where appropriate. If the article is about log cabin living I might place links to a log cabin magazine or homebuilder.
If you want to exchange links, this is the best way to go. You get a content rich, mini portal with plenty of outbound links to a variety of sites, not just link partners.
The only problem with this method is that the majority of potential link partners are just too lazy to take the time to write a few articles to distribute throughout the internet. Heck, if you blog regularly it's easy to put together an article by combining info from your blog posts.